The iPhone X is a bit of a mixed bag when it comes to Apple's earnings. The company just reported its first quarter 2018 financial results, a period that includes the busy holiday shopping season.
On one hand, iPhone sales were down, with Apple recording 77.3 million units sold. That's about 1.3% below the 78.3 million iPhones that Apple sold during last year's holiday period.
On the flip side, the 10th-anniversary iPhone helped push Apple's iPhone revenue up by 13% compared to the same quarter last year. Overall, Apple reported its biggest quarter ever with $88.3 billion in revenue.
The iPhone X, according to Apple, has been the top-selling iPhone every week since it went on sale. Still, the iPhone X wasn't enough to prevent Apple from seeing a dip in holiday iPhone sales, which almost never happens.
But while sales were down, the big jump in iPhone revenue is undoubtedly attributable to the iPhone X price. The starting price for the iPhone X is $999 / £999 / AU$1,579.
More to come...
from TechRadar: Phone and communications news http://www.techradar.com/news/iphone-x-was-a-double-edged-sword-for-apples-earnings
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