New iPhones, a new MacBook Air, new Apple Watches, a new wireless charging pad, maybe even a new iPad Pro? All to be told on September 12.
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Apple may be in for huge sales success with the new iPhone 2018 models. Since surveys and other sources are certain of their potential
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New deals for the Apple Watch Series 3 keep coming in the Nike Store before the official launch of the new Apple Watch Series 4
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If you've been using olloclip's lenses on an iPhone, but have moved away from both... olloclip wants you back with the Multi-Device Clip.
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IDC says the smartphone market is generally healthy despite a recent contraction in sales and believes the industry will see double digit growth through to 2022.
The analyst firm’s forecast says that although global shipments will fall 0.7 per cent in 2018 to 1.5 billion, a strong second half of the year is cause for optimism. By 2022, IDC believes shipments will have reached 1.7 billion.
Android will maintain its dominance with a share of 85 per cent over the period, but the average selling price of each device will increase. Android sales are expected to reach 1.4 billion by 2022, with iPhone sales rising by 2.1 per cent to 239 million.
What is less clear is how the industry convinces consumers to upgrade. A relative lack of hardware innovation and saturation in developed markets has meant many are holding onto their handsets for longer periods of time.
Larger screens are seen as one way of doing this. The forecast suggests that two thirds of all smartphones sold in 2018 will have displays of 5.5 inches or larger, a figure which will increase to 84.5 per cent thanks to their inclusion in cheaper devices and new models of iPhone.
"With two out of three new iPhones expected to be larger than 6 inches, Apple will not be left behind in the 2018 race for increased screen real estate," said Melissa Chau, associate research director at IDC.
"You could say the term 'phablet' is becoming less relevant now that most smartphones will ship with larger screens, and when folding screens start coming into play in the medium term, this screen trend will evolve in new directions."
But other drivers are less obvious. The arrival of 5G smartphones from 2019 onwards will help drive sales while others are looking to AI features as a way of differentiating their products.
“We still believe the smartphone market has some healthy growth in the years to come, although finding and competing in those markets and segments is increasingly more challenging," added IDC’s Ryan Reith.
“Many OEMs, retailers, telcos, and supply chain partners will be working diligently to ensure consumers see the need to upgrade when products and services are readily available."
Apple's New iPhone 2018 launch event is Wednesday, September 12 - the invites have gone out to the press.
That's the date we expect Apple to announce the iPhone 9 and iPhone 11. There's been little mystery to the timing and design, though the names remain unknown.
New iPhone rumors suggest three new iPhones: a refresh of the 5.8-inch iPhone X we're calling iPhone 11, a larger 6.5-inch iPhone 11 Plus, and a 'cheaper' 6.1-inch iPhone 9 with an LCD screen.
All three phones are expected to eschew the traditional home button, last seen in the iPhone 8 and iPhone 8 Plus, and utilize Face ID for unlocking and Apple Pay.
The 6.1-inch iPhone, what we're calling iPhone 9, may be the most interesting. It's a sizable upgrade without too much of a downside (an LCD screen instead of OLED).
Most people won't notice the difference in screens without a side-by-side comparison. Those same people will notice the wider set of expected color choices: white, gray red, blue and orange. We haven't seen bold colors like this since the original iPhone 5C.
The iPhone 9 price may be closer to the 4.7-inch iPhone 8 at $699 (£699, AU$1,079), which would be a significant deal for an iPhone with such a large screen. But the latest word from analysts is that this LCD-equipped iPhone will release later than the OLED versions, possibly in October.
The iPhone 11 and iPhone 11 Plus, both with OLED screens, are rumored to come in black and white colors again, and be joined by newcomer gold (a color Apple is said to have canceled at one point before launching the iPhone X last year).
The rest of the rumored specs shouldn't be a surprise: Apple's A12 chipset should give us faster performance, and the more expensive phones are likely to have dual-lens 12MP cameras, stainless steel (instead of aluminum frames), and slightly more RAM and storage options. All will run iOS 12 out of the box.
This is an iPhone launch event, but Apple is almost certainly going to launch other products on September 12, including two long-overdue accessories.
The AirPower is the wireless charging mat Apple announced on September 12 – last year – at the Steve Jobs Theater. It has faced delays, but may finally be ready in 2018.
We were promised new AirPods (or at least a wireless case) last year, too. We've yet to see those launch, although they may be a stepping stone to the real AirPods 2, rumored to launch next year with features like noise canceling and waterproofing.
With three new iPhones and accessories expected to launch in less than a month, there's a lot of news to unpack in just a few short weeks. We'll be covering every second of the Apple event, so stay tuned for coverage of everything as it happens.
The real gaming smartphone has come and for an insane price. Meet the new Honor Play with GPU Turbo and other great features
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