Instagram is rolling out live video inside Stories to all US users starting today, the picture-ific social network has announced.
Now, anyone can start broadcasting to their followers for up to an hour at a time. When you're done recording, the video disappears, never to be seen again.
If the disappearing act reminds you of Snapchat, you're not wrong. Some may wonder what the point of an instantly deleted video is (parent company Facebook lets you keep them if you want), but as Instagram sees it, users will "feel comfortable sharing what you want, anytime."
Still, we've asked Insta whether it plans to let users save their live videos down the line, and will update this story if we hear back.
To go live, swipe right into the stories camera and switch on "Live". Viewers can comment and like your video as you're broadcasting, and you can pin a comment for all to see, or disable comments altogether.
To watch live video, just look for the highlighted profiles in the Stories bar. New live stories will be posted in the Explore tab, and Top Live will highlight the most popular videos of the moment.
It's little surprise Instagram is pushing live video out of the test kitchen considering just about every other social network - especially parent company Facebook - is banking their hopes on user-generated broadcasts.
Instagram is late to the live game, but considering it has over 500 million monthly active users and over 300 million users daily, live video might only help to bolster those numbers, plus keep people on the service for longer.
We've also quizzed Instagram when it plans to push live video out to other regions, and will update this story if we get word.
from TechRadar: Phone and communications news http://www.techradar.com/news/instagram-live-video-is-here-one-part-facebook-live-one-part-snapchat
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