Monday, 30 January 2017

Razer just bought itself a smartphone company

Razer is known best for its colorful keyboards, performance gaming accessories, and high-powered laptops, but the company may soon venture into a new market: smartphones.

The gaming tech brand has just acquired Nextbit Systems Inc., the company behind the affordable (and unique-looking) Nextbit Robin smartphone. 

Financial details such as the buying price were not announced, but Razer did make sure to mention that the smartphone startup will still "operate as a standalone business unit under its own management."

This isn't the first not-quite-related-to-gaming acquisition for Razer, as the company bought George Lucas' own sound technology firm, THX, back in October of last year. 

Despite its latest additions, Razer still refers to itself as "the leading global lifestyle brand for gamers" in the press release announcing the purchase of Nextbit - giving us the feeling the company isn't alienating its core demographic just yet to take on the bigger, broader smartphone market. 

That said, we won't be surprised if Razer is looking to further augment its growing list of electronics - which include its own virtual reality headset and an Android TV box - with a new smartphone in the coming years.



from TechRadar: Phone and communications news http://www.techradar.com/news/razer-just-bought-itself-a-smartphone-company

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