Online consumers let go of $5.27 billion in the US marketplace between Thursday and Friday. $3.34 billion was spent on just Friday alone while $1.2 billion of that share came from mobile. This year was the first when mobile transaction values topped $1 billion.
That’s just some of what we’ve learned through the Adobe Marketing Cloud this weekend as record volume took sales to new heights.
The 33 percent year-on-year gain for mobile spending goes along with the fact that 45 percent of all Black Friday traffic to the top 100 US retailers came from smartphones while tablets made up another 10 percent of the flow. Mobile may make for a great browsing tool, but only a quarter of purchases were made on smartphones while 11 percent came from tablets.
Average shopping carts from iPhone customers added up to $142 on average while Android phones checked out at around $130.
Thanksgiving made up the remaining $1.93 billion of spending, an annual jump of 11.5 percent. Mobile traffic took 57 percent of the patch routes and 40 percent of the sales.
Both of these trends line up with Amazon’s reporting of Thanksigiving mobile sales volume toppling numbers recorded on both Thanksgiving and Cyber Monday 2015.
Browsing-to-sales conversions jumped on all digital platforms this year with tablets scoring 4.6 percent, smartphones at 2.4 percent and desktops at 5.5 percent, all up between 58 and 81 percent year-over-year. iPads and MacBook Airs took first and fourth positions for the most bought tech items this year. Oddly enough, tablets as a product category were the most discounted on average at 25.4 percent.
“Black Friday may have just dethroned Cyber Monday’s position as the largest online shopping day of the year,” said Tamara Gaffney, principal analyst and direct at Adobe Digital Insights.
Of course, we’ll have to check in on the numbers for today later this week.
The post Black Friday 2016 spending on mobile slips over $1 billion appeared first on Pocketnow.
from Pocketnow http://pocketnow.com/2016/11/28/black-friday-2016-spending-on-mobile-slips-over-1-billion
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